ADIDAS Gazelle X GUMANI
Adidas and Animal collaborated to promote their line of Gazelle sneakers.
The theme for the campaign was centred around RE-APPROPRIATION: Nothing is Sacred.
The project used images of models wearing the shoes, with the styling related to a certain era (60s, 70s etc.) and the project brief was to re-appropriate the image, using my style and aesthetics, while keeping in mind the era.
This is my take on the 60s era.
Below are other versions of the illustrations that I worked on which I ended up not selecting. Click for lager images.